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Digital Marketing Executive (International Cancer Specialists)

Job Title: Digital Marketing Executive

Company Name: International Cancer Specialists Pte Ltd

Industry:  Healthcare

Details: Full-time, permanent

Work Location: 290 Orchard Road #15-01/02 Paragon Tower 1

Start Date: Immediate

About The Company

International Cancer Specialists (ICS) is an outpatient cancer screening, treatment, and management centre located in the heart of Singapore. Clinically-led by an internationally-qualified medical oncologist and managed by a renowned health service manager, ICS aims to provide competent and compassionate standards of health care to everyone who walks through its doors.

About The Role

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts, with an emphasis on healthcare services. The promotion of our products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.


The ideal candidate will have a passion for all things marketing and technology, as well as a keen interest in healthcare services. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. 

Role Responsibilities:

  •  Assisting in the formulation of strategies to build a lasting digital connection with consumers 

  • Launching optimized online advertisements to increase company and brand awareness 

  • Assist in the formulation of strategies to build a lasting digital connection with consumers 

  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) 

  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness 

  • Be actively involved in SEO efforts (keyword, image optimization etc.) 

  • Prepare online newsletters and promotional emails and organize their distribution through various channels 

  • Provide creative ideas for content marketing and update website 

  • Collaborate with designers to improve user experience 

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) 

  • Acquire insight in online marketing trends and keep strategies up-to-date 

  • Maintain partnerships with media agencies and vendors 

Role Requirements:

  • Understanding of digital marketing concepts & best practices

  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM 

  • Knowledge of ad serving tools (e.g., DART, Atlas)

  • Skills and experience in creative content writing

  • Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) 

  • Analytical mindset and critical thinking, and a keen desire to learn 

  • Excellent communication & interpersonal skills

  • BSc/BA in marketing or relevant field 

Other Information:

Kindly ensure that your CV/resume includes a recent photo of yourself.

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