Digital Marketing Executive (Fern Software)
Job Title: Digital Marketing Executive
Company Name: Fern Software
Industry: Banking, Savings and Loans Software Development, Implementation, Support
Details: Full-time, permanent (with flexible work options)
Work Location: North Bridge Rd
Start Date: Immediate
About The Company
Fern designs and develops software solutions that power delivery of financial services to some of the most underserved markets in the world.The best people and the best technologies taking on the toughest challenges. Fern operates in 30 countries with more than 300 installations worldwide, providing savings and loans solutions in developed and developing regions. We have been doing this since incorporation in 1979.
At Fern Software, we are creating technology and solutions to enable server, mobile, and cloud solutions in both developing and developed countries. We have offices in Australia, Canada, Fiji, Ireland, Singapore and the UK - plus an emerging network of regional resellers in Botswana, Ethiopia, Myanmar, Tanzania, Tunisia and Vietnam.
At Fern, we believe it's about the future of society: poverty alleviation, access to banking services, access to credit, enterprise promotion.
It's about making the world work better. Fern offers a great work environment, professional development, challenging careers, and competitive compensation.
About The Role
With our continued growth, Fern is looking for a dynamic and motivated Digital Marketing Executive who can drive the increased recognition of and interest in Fern and its solutions throughout our target market – microfinance institutions, credit unions, SME lenders and development banks.
The Fern Singapore office is responsible for Asia Pacific, the Middle East and Africa. Due to the significant geographical/cultural/language spread, a focus on digital marketing is highly important.
Our enterprise software is typically a key capital purchase that is undertaken on average once every 5-7 years. Our marketing activity generally therefore requires a long-term and focused campaign of targeted engagement to keep us “top of mind” with the relevant decision-makers in all organisations who could potentially be a future client.
You will work closely with our business development team and existing inbound marketing staff, and reporting directly to the Managing Director, APMEA.
Creating and maintaining CxO-level contacts in our CRM, via online research combined with direct telephone contact as appropriate
Ensuring a system of categorisation for contacts (including type of business, potential nature of relationship, source of contact, existing software) in order to provide a meaningful set of data that can drive tailored communications
Developing a digital marketing strategy and workplan, together with relevant budgets from management approval
Determining the optimum digital marketing mix, through research into client buying channels
Designing and executing digital marketing campaigns
Monitoring campaign results and adjusting approaches as appropriate
Hands-on support and guidance will be provided (including training on key features of our software solutions) enabling the successful applicant to gain a wide range of on-the-job learning,
This position demands a highly-motivated individual that is able to appreciate and articulate the value that technology can bring to inclusive financial institutions in achieving both business and social aims – who can drive online presence and buzz for Fern solutions, grow and cultivate the global awareness of Fern through both direct and indirect channels, and provide pre-qualified leads for the business development team.
Fern offers a competitive salary; a friendly and flexible working environment; and internal growth opportunities. As this position is under the Singapore Government PCP initiative, it is open only to Singapore Citizens or Permanent Residents.
Fern is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or other characteristics protected by law.
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