PROGRAM OVERVIEW
This program is designed to help bridge the digital marketing & communication skill gaps in the industry by helping companies source, place and train talent.
The Professional DMC talent solution
SOURCING
placing
MENTORING
Sourcing for talent
Placements into Digital Marketing or Digital Communications roles
Guidance and advisory from experienced industry practitioners
curating
Curating and matching your organisation with the right talent
tRAINING
Equipping talent with strategic and functional digital skills
The Training syllabus is mapped against industry demands of critical digital skills, and the mentorship sessions gives the company access to experienced industry practitioners to help address challenges and empower the talent to be effective in their digital role.
training & mentorship
Full-day TRAINING Sessions
Full-day Trainings by Our Experienced
In-House Trainers & Practitioners
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Conducted Weekly
Totals 48 Hours of Learning
MENTORSHIP & Advisory
Sessions
Mentorship & Advisory Sessions by
Leading Industry Professionals
Conducted Weekly
Totals 21 Hours of Learning
TRAINING SYLLABUS
Designed by the same team behind Republic Polytechnic’s Specialist Diploma in Social Media Communication Strategies, the 6 core modules of the program meet the digital skill sets required by the industry.
The modules are pitched at levels suitable for junior executives to senior managers.
A Professional Certificate in In-House Digital Marketing & Communications will be given upon the successful completion of the training program.
MODULE 1
Digital Marketing Foundations
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MODULE 4
Integrated Marketing Communications
MODULE 2
Social Media & Content Marketing
MODULE 5
Digital Performance & Analytics
MODULE 3
Digital Campaign Planning & Design
MODULE 6
Email Marketing
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The Mentors
Christina Lim
Former Managing Director,
Dentsu Aegis Network
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Lynette Ang
Former Chief Marketing Officer
Sentosa Development Corporation
Razy Shah
Chief Customer Officer
2Stallions Digital Marketing Agency
PROGRAMME FEES
The program fees of SGD$10,000 will be borne by participating organisations, per placement that covers:
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Candidate screening
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Talent acquisition & placement
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Professional training program
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Professional mentoring & advisory
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