Program Overview

This program is designed to help bridge the digital marketing & communication skill gaps in the industry by helping companies source, place and train talent.

The Professional DMC talent solution

SOURCING

placing

MENTORING

Sourcing for talent

Placements into Digital Marketing or Digital Communications roles

Guidance and advisory from experienced industry practitioners

curating

Curating and matching your organisation with the right talent

tRAINING

Equipping talent with strategic and functional digital skills

The Training syllabus is mapped against industry demands of critical digital skills, and the mentorship sessions gives the company access to experienced industry practitioners to help address challenges and empower the talent to be effective in their digital role.

training & mentorship

Full-day TRAINING Sessions

Full-day Trainings by Our Experienced

In-House Trainers & Practitioners

Conducted Weekly

Totals 48 Hours of Learning

MENTORSHIP & Advisory

Sessions

Mentorship & Advisory Sessions by
Leading Industry Professionals

Conducted Weekly
Totals 21 Hours of Learning

TRAINING SYLLABUS

Designed by the same team behind Republic Polytechnic’s Specialist Diploma in Social Media Communication Strategies, the 6 core modules of the program meet the digital skill sets required by the industry.

The modules are pitched at levels suitable for junior executives to senior managers.

A Professional Certificate in In-House Digital Marketing & Communications will be given upon the successful completion of the training program.

MODULE 1

Digital Marketing Foundations

MODULE 4

Integrated Marketing Communications

MODULE 2

Social Media & Content Marketing

MODULE 5

Digital Performance & Analytics

MODULE 3

Digital Campaign Planning & Design

MODULE 6

Email Marketing

The Mentors

Ryan Lim

Founding Partner

QED

Natasha Zhao

Managing Partner

QED

Christina Lim

Former Managing Director,

Dentsu Aegis Network

Alina Rusu

Learning Strategist

Business Academia

Manisha Seewal

Senior International Advisor

Redhill

Lynette Ang

Former Chief Marketing Officer

Sentosa Development Corporation

Razy Shah

Chief Customer Officer

2Stallions Digital Marketing Agency

Susie Wong

Former Chief Digital & Marketing Officer

Fuji Xerox Singapore

Gerald Chan

Co-Founder

Geek Culture

PROGRAMME FEES

The program fees of SGD$10,000 will be borne by participating organisations, per placement that covers:

PROGRAM OVERVIEW